What distinguishes passive recipients from active decliners...

Journal of Retailing and Consumer Services 2014 / 1 Vol. 21; Iss. 1

What distinguishes passive recipients from active decliners of sales flyers?

Jensen, Birger Boutrup, Orquin, Jacob, Bech-Larsen, Tino
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Volume:
21
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2013.07.008
Date:
January, 2014
File:
PDF, 305 KB
english, 2014
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