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The “green” side of materialism in emerging BRIC and developed markets: The moderating role of global cultural identity
Strizhakova, Yuliya, Coulter, Robin A.Volume:
30
Language:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2012.08.003
Date:
March, 2013
File:
PDF, 334 KB
english, 2013