Consumer response to uncertain promotions: An empirical...

International Journal of Research in Marketing 2014 / 03 Vol. 31; Iss. 1

Consumer response to uncertain promotions: An empirical analysis of conditional rebates

Ailawadi, Kusum L., Gedenk, Karen, Langer, Tobias, Ma, Yu, Neslin, Scott A.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
31
Language:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2013.08.002
Date:
March, 2014
File:
PDF, 518 KB
english, 2014
Conversion to is in progress
Conversion to is failed