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Guilt by association: Heuristic risks for foreign brands during a product-harm crisis in China
Gao, Hongzhi, Knight, John G., Zhang, Hongxia, Mather, DamienVolume:
66
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2011.12.029
Date:
August, 2013
File:
PDF, 211 KB
english, 2013