A simple method for estimating preference parameters for individuals
Frischknecht, Bart D., Eckert, Christine, Geweke, John, Louviere, Jordan J.Volume:
31
Language:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2013.07.005
Date:
March, 2014
File:
PDF, 537 KB
english, 2014