Broader product line: A necessity to achieve success?
Zhou, Yi, Zhong, Huan, Liu, Shaojun, Yu, Fan, Hu, Jie, Zhang, Chun, Tao, Min, Liu, YunVolume:
9
Language:
english
Journal:
Journal of Product Innovation Management
DOI:
10.1016/0737-6782(92)90020-D
Date:
June, 1992
File:
PDF, 203 KB
english, 1992