Brand architecture management: The case of four tourist...

Brand architecture management: The case of four tourist destinations in Catalonia

Datzira-Masip, Jordi, Poluzzi, Alessio
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Volume:
3
Language:
english
Journal:
Journal of Destination Marketing & Management
DOI:
10.1016/j.jdmm.2013.12.006
Date:
March, 2014
File:
PDF, 2.69 MB
english, 2014
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