Brand architecture management: The case of four tourist destinations in Catalonia
Datzira-Masip, Jordi, Poluzzi, AlessioVolume:
3
Language:
english
Journal:
Journal of Destination Marketing & Management
DOI:
10.1016/j.jdmm.2013.12.006
Date:
March, 2014
File:
PDF, 2.69 MB
english, 2014