Judgment is not color blind: The impact of automatic color preference on product and advertising preferences
Kareklas, Ioannis, Brunel, Frédéric F., Coulter, Robin A.Volume:
24
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.1016/j.jcps.2013.09.005
Date:
January, 2014
File:
PDF, 463 KB
english, 2014