Effect of presentation modality in direct-to-consumer (DTC)...

Applied Ergonomics 2014 / 09 Vol. 45; Iss. 5

Effect of presentation modality in direct-to-consumer (DTC) prescription drug television advertisements

Wogalter, Michael S., Shaver, Eric F., Kalsher, Michael J.
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Volume:
45
Language:
english
Journal:
Applied Ergonomics
DOI:
10.1016/j.apergo.2013.12.003
Date:
September, 2014
File:
PDF, 282 KB
english, 2014
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