The repertory grid method and preference mapping in market...

Food Quality and Preference 1989 / 1 Vol. 1; Iss. 2

The repertory grid method and preference mapping in market research: A case study on chocolate confectionery

McEwan, Jean A, Thomson, David MH
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Volume:
1
Language:
english
Journal:
Food Quality and Preference
DOI:
10.1016/S0950-3293(89)80003-5
Date:
January, 1989
File:
PDF, 833 KB
english, 1989
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