Regulatory focus as a predictor of attitudes toward...

Journal of Consumer Psychology 2014 / 07 Vol. 24; Iss. 3

Regulatory focus as a predictor of attitudes toward partitioned and combined pricing

Lee, Kiljae, Choi, Jungsil, Li, Yexin Jessica
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Volume:
24
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.1016/j.jcps.2014.01.001
Date:
July, 2014
File:
PDF, 285 KB
english, 2014
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