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Brand typicality and distant novel extension acceptance: How risk-reduction counters low category fit
Goedertier, Frank, Dawar, Niraj, Geuens, Maggie, Weijters, BertVolume:
68
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2014.04.005
Date:
January, 2015
File:
PDF, 711 KB
english, 2015