How to reduce perceived risk when buying online: The...

How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns

Nepomuceno, Marcelo Vinhal, Laroche, Michel, Richard, Marie-Odile
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Volume:
21
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2013.11.006
Date:
July, 2014
File:
PDF, 1.13 MB
english, 2014
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