How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal, Laroche, Michel, Richard, Marie-OdileVolume:
21
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2013.11.006
Date:
July, 2014
File:
PDF, 1.13 MB
english, 2014