Online game characters' influence on brand trust: Self-disclosure, group membership, and product type
Choi, Yung Kyun, Yoon, Sukki, Lacey, Heather P.Volume:
66
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2011.12.023
Date:
August, 2013
File:
PDF, 632 KB
english, 2013