Deconstructing symbolic ideology in contemporary communication strategy in advertising: The case of Nirma and Wheel
Rath, Pragyan, Bharadwaj, ApoorvaVolume:
26
Language:
english
Journal:
IIMB Management Review
DOI:
10.1016/j.iimb.2013.12.001
Date:
March, 2014
File:
PDF, 634 KB
english, 2014