The role of social value creation in business model...

International Business Review 2014 / 08 Vol. 23; Iss. 4

The role of social value creation in business model formulation at the bottom of the pyramid – Implications for MNEs?

Sinkovics, Noemi, Sinkovics, Rudolf R., Yamin, Mo
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Volume:
23
Language:
english
Journal:
International Business Review
DOI:
10.1016/j.ibusrev.2013.12.004
Date:
August, 2014
File:
PDF, 550 KB
english, 2014
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