The sponsor-event geographical match as a dimension of...

Australasian Marketing Journal (AMJ) 2013 / 11 Vol. 21; Iss. 4

The sponsor-event geographical match as a dimension of event-sponsor fit: An investigation in Europe and North America

Carrillat, François A., d’Astous, Alain, Davoine, Victor
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Volume:
21
Language:
english
Journal:
Australasian Marketing Journal (AMJ)
DOI:
10.1016/j.ausmj.2013.08.007
Date:
November, 2013
File:
PDF, 502 KB
english, 2013
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