The U.S. brand personality: A Sino perspective

Journal of Business Research 2013 / 08 Vol. 66; Iss. 8

The U.S. brand personality: A Sino perspective

Rojas-Méndez, José I., Murphy, Steven A., Papadopoulos, Nicolas
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Volume:
66
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2011.12.027
Date:
August, 2013
File:
PDF, 188 KB
english, 2013
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