Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains
Khouja, Moutaz, Rajagopalan, Hari K., Zhou, JingVolume:
230
Language:
english
Journal:
European Journal of Operational Research
DOI:
10.1016/j.ejor.2013.04.012
Date:
October, 2013
File:
PDF, 1.15 MB
english, 2013