Deconstructing symbolic ideology in contemporary communication strategy: The case of Nirma and Wheel
Rath, Pragyan, Bharadwaj, ApoorvaVolume:
26
Language:
english
Journal:
IIMB Management Review
DOI:
10.1016/j.iimb.2014.01.004
Date:
March, 2014
File:
PDF, 222 KB
english, 2014