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New Insights in the Moderating Effect of Switching Costs on the Satisfaction–Repurchase Behavior Link
Nagengast, Liane, Evanschitzky, Heiner, Blut, Markus, Rudolph, ThomasVolume:
90
Language:
english
Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2014.04.001
Date:
September, 2014
File:
PDF, 2.21 MB
english, 2014