Understanding consumer's brand categorization across three...

Journal of Business Research 2014 / 03 Vol. 67; Iss. 3

Understanding consumer's brand categorization across three countries: Application of fuzzy rule-based classification

Ahmad, Shimi Naurin, Richard, Marie-Odile
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Volume:
67
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2013.05.014
Date:
March, 2014
File:
PDF, 696 KB
english, 2014
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