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Strategic Brand Management based on Sustainable-oriented View: An Evaluation in Turkish Home Appliance Industry
Erdil, T. SabriVolume:
99
Language:
english
Journal:
Procedia - Social and Behavioral Sciences
DOI:
10.1016/j.sbspro.2013.10.478
Date:
November, 2013
File:
PDF, 538 KB
english, 2013