Consumer creativity: Effects of gender and variation in the...

Consumer creativity: Effects of gender and variation in the richness of vision and touch inputs

Rosa, José Antonio, Qualls, William J., Ruth, Julie A.
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Volume:
67
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2012.12.023
Date:
March, 2014
File:
PDF, 655 KB
english, 2014
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