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Exemplars' impacts in marketing communication campaigns
Uribe, Rodrigo, Manzur, Enrique, Hidalgo, PedroVolume:
66
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2013.01.011
Date:
October, 2013
File:
PDF, 301 KB
english, 2013