Does private-label production by national-brand...

International Journal of Research in Marketing 2013 / 12 Vol. 30; Iss. 4

Does private-label production by national-brand manufacturers create discounter goodwill?

ter Braak, Anne, Deleersnyder, Barbara, Geyskens, Inge, Dekimpe, Marnik G.
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Volume:
30
Language:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2013.03.006
Date:
December, 2013
File:
PDF, 519 KB
english, 2013
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