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Can avatar and self-referencing really increase the effects of online 2-D and 3-D advertising?
Keng, Ching-Jui, Liu, Chia-ChienVolume:
29
Language:
english
Journal:
Computers in Human Behavior
DOI:
10.1016/j.chb.2012.10.025
Date:
May, 2013
File:
PDF, 810 KB
english, 2013