Unique but integrated: The role of individuation and assimilation processes in teen opinion leadership
Gentina, Elodie, Butori, Raphaëlle, Heath, Timothy B.Volume:
67
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2012.11.013
Date:
February, 2014
File:
PDF, 682 KB
english, 2014