The market value for product attribute improvements under...

The market value for product attribute improvements under price personalization

Sonnier, Garrett P.
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Volume:
31
Language:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2013.09.002
Date:
June, 2014
File:
PDF, 505 KB
english, 2014
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