Consumer identification with store brands: Differences...

BRQ Business Research Quarterly 2015 / 04 Vol. 18; Iss. 2

Consumer identification with store brands: Differences between consumers according to their brand loyalty

Rubio, Natalia, Villaseñor, Nieves, Oubiña, Javier
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Volume:
18
Language:
english
Journal:
BRQ Business Research Quarterly
DOI:
10.1016/j.brq.2014.03.004
Date:
April, 2015
File:
PDF, 1.16 MB
english, 2015
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