From academic research to marketing practice: Exploring the...

International Journal of Research in Marketing 2014 / 06 Vol. 31; Iss. 2

From academic research to marketing practice: Exploring the marketing science value chain

Roberts, John H., Kayande, Ujwal, Stremersch, Stefan
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Volume:
31
Language:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2013.07.006
Date:
June, 2014
File:
PDF, 666 KB
english, 2014
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