Effects of the perceived diagnosticity of presented...

Journal of Business Research 2014 / 05 Vol. 67; Iss. 5

Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information

Hernandez, José Mauro C., Han, Xiaoqi, Kardes, Frank R.
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Volume:
67
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2013.07.006
Date:
May, 2014
File:
PDF, 1.69 MB
english, 2014
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