Bid keyword suggestion in sponsored search based on...

Information Processing & Management 2014 / 07 Vol. 50; Iss. 4

Bid keyword suggestion in sponsored search based on competitiveness and relevance

Zhang, Ying, Zhang, Weinan, Gao, Bin, Yuan, Xiaojie, Liu, Tie-Yan
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Volume:
50
Language:
english
Journal:
Information Processing & Management
DOI:
10.1016/j.ipm.2014.02.004
Date:
July, 2014
File:
PDF, 1.58 MB
english, 2014
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