What matters to store Brand Equity? An approach to Spanish...

What matters to store Brand Equity? An approach to Spanish large retailing in a downturn context

Calvo-Porral, Cristina, Martinez-Fernández, Valentín-Alejandro, Juanatey-Boga, Oscar, Lévy-Mangín, Jean-Pierre
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Volume:
19
Journal:
Investigaciones Europeas de Dirección y Economía de la Empresa
DOI:
10.1016/j.iedee.2013.03.001
Date:
September, 2013
File:
PDF, 929 KB
2013
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