Empirical evidence of repertoire size
Banelis, Melissa, Riebe, Erica, Rungie, Campbell M.Volume:
21
Language:
english
Journal:
Australasian Marketing Journal (AMJ)
DOI:
10.1016/j.ausmj.2012.11.001
Date:
February, 2013
File:
PDF, 173 KB
english, 2013