Measuring the relationship between marketing assets, intellectual capital and firm performance
Pucci, Tommaso, Simoni, Christian, Zanni, LorenzoVolume:
19
Language:
english
Journal:
Journal of Management & Governance
DOI:
10.1007/s10997-013-9278-1
Date:
August, 2015
File:
PDF, 400 KB
english, 2015