The Advantages of Entry in the Growth Stage of the Product...

Journal of Marketing Research 1999 Vol. 36; Iss. 2

The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis

V. Shankar, G. S. Carpenter, L. Krishnamurthi
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Volume:
36
Year:
1999
Language:
english
DOI:
10.2307/3152098
File:
PDF, 1.54 MB
english, 1999
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