The Dynamics of Brand Loyalty: A Markovian Approach

Operations Research 1962 / 04-02 Vol. 10; Iss. 1

The Dynamics of Brand Loyalty: A Markovian Approach

Frank Harary and Benjamin Lipstein
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Volume:
10
Language:
english
Journal:
Operations Research
DOI:
10.2307/167867
Date:
April, 1962
File:
PDF, 2.40 MB
english, 1962
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