Marketing Decision Making: A Model Building Approachby...

Operations Research 1972 / 11-12 Vol. 20; Iss. 6

Marketing Decision Making: A Model Building Approachby Philip Kotler

Review by: Richard W. Rahn
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Volume:
20
Language:
english
Journal:
Operations Research
DOI:
10.2307/169315
Date:
November, 1972
File:
PDF, 109 KB
english, 1972
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