BRANDAID: A Marketing-Mix Model, Part 1: Structure

Operations Research 1975 / 07-08 Vol. 23; Iss. 4

BRANDAID: A Marketing-Mix Model, Part 1: Structure

John D. C. Little
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Volume:
23
Language:
english
Journal:
Operations Research
DOI:
10.2307/169847
Date:
July, 1975
File:
PDF, 662 KB
english, 1975
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