The "Shopping Basket": A Model for Multicategory...

The "Shopping Basket": A Model for Multicategory Purchase Incidence Decisions

Puneet Manchanda, Asim Ansari and Sunil Gupta
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Volume:
18
Year:
1999
Language:
english
Journal:
Marketing Science
DOI:
10.2307/193211
File:
PDF, 910 KB
english, 1999
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