The Information in Discretionary Outlays: Advertising,...

The Information in Discretionary Outlays: Advertising, Research, and Development

Bruce Bublitz and Michael Ettredge
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Volume:
64
Language:
english
Journal:
The Accounting Review
DOI:
10.2307/248131
Date:
April, 1989
File:
PDF, 2.31 MB
english, 1989
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