Demythologizing Consumption Practices: How Consumers...

Journal of Consumer Research 2011 / 02 Vol. 37; Iss. 5

Demythologizing Consumption Practices: How Consumers Protect Their Field-Dependent Identity Investments from Devaluing Marketplace Myths

Zeynep Arsel and Craig J. Thompson
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Volume:
37
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/656389
Date:
February, 2011
File:
PDF, 343 KB
english, 2011
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