When Your World Must Be Defended: Choosing Products to...

Journal of Consumer Research 2011 / 06 Vol. 38; Iss. 1

When Your World Must Be Defended: Choosing Products to Justify the System

Keisha M. Cutright, Eugenia C. Wu, Jillian C. Banfield, Aaron C. Kay, and Gavan J. Fitzsimons
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Volume:
38
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/658469
Date:
June, 2011
File:
PDF, 422 KB
english, 2011
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