Organizational structure and specialized marketing...

Marketing Intelligence & Planning 2012 / 03 Vol. 30; Iss. 2

Organizational structure and specialized marketing capabilities in SMEs

Camra‐Fierro, Jesus, Trez, Guilherme, Bins Luce, Fernando
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Volume:
30
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/02634501211211957
Date:
March, 2012
File:
PDF, 196 KB
english, 2012
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