Understanding new service development and service...

Journal of Business & Industrial Marketing 2014 / 01 Vol. 29; Iss. 2

Understanding new service development and service innovation through innovation modes

Daniel Kindström, Dr Christian Kowa, Dr, Gremyr, Ida, Witell, Lars, Löfberg, Nina, Edvardsson, Bo, Fundin, Anders
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Volume:
29
Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/JBIM-04-2012-0074
Date:
January, 2014
File:
PDF, 281 KB
english, 2014
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