Is social norms marketing effective?

European Journal of Marketing 2013 / 09 Vol. 47; Iss. 9

Is social norms marketing effective?

Dibb and Marylyn Carrigan, Sally, Harries, Tim, Rettie, Ruth, Studley, Matthew, Burchell, Kevin, Chambers, Simon
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Volume:
47
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-10-2011-0568
Date:
September, 2013
File:
PDF, 142 KB
english, 2013
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