The effect of corporate branding dimensions on consumers' product evaluation
Balmer, John M.T., Souiden, Nizar, Kassim, Norizan M., Hong, Heung‐JaVolume:
40
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560610670016
Date:
July, 2006
File:
PDF, 172 KB
english, 2006