The effect of corporate branding dimensions on consumers'...

The effect of corporate branding dimensions on consumers' product evaluation

Balmer, John M.T., Souiden, Nizar, Kassim, Norizan M., Hong, Heung‐Ja
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Volume:
40
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560610670016
Date:
July, 2006
File:
PDF, 172 KB
english, 2006
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