Customer Equity Management: Charting New Directions for the...

Journal of Service Research 2002 / 08 Vol. 5; Iss. 1

Customer Equity Management: Charting New Directions for the Future of Marketing

Hogan, J. E., Lemon, K. N., Rust, R. T.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
5
Language:
english
Journal:
Journal of Service Research
DOI:
10.1177/1094670502005001002
Date:
August, 2002
File:
PDF, 134 KB
english, 2002
Conversion to is in progress
Conversion to is failed