Strategic reactions of national brand manufacturers towards...

Strategic reactions of national brand manufacturers towards private labels

Verhoef, Peter C., Nijssen, Edwin J., Sloot, Laurens M.
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Volume:
36
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560210445191
Date:
December, 2002
File:
PDF, 244 KB
english, 2002
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